The Key to Social Media Success Within Organizations - Journal Article

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Therefore, social media initiatives have elevated the importance of information technology I. The impact of social media on C-level roles. MIS Quarterly Executive , 10 4 , — Lessons for participatory designers of social media: Long-term user involvement strategies in industry. Users can be forced to enter data about a customer in, say, an order management or accounting information system.

Furthermore, the completeness and quality of those entries can be controlled. It is much harder to force a u ser to improve a wiki post or to share knowledge on Yammer because it is hard to specify what improvement means or what a good post is. Explaining the role of user participation in information system use. Management Science , 40 4 , — Social media measurement. Journal of Interactive Advertising , 10 1 , 94 — Use of social media in health promotion: Purposes, key performance indicators, and evaluation metrics.

Health Promotion Practice , 13 2 , — Jumpstarting the use of social technologies in your organization. Business Horizons , 57 3 , — Even if a manager nominally supports a social media application and attempts to reward contributions to it, the lack of measurable outcomes makes this support short-lived. First of all, most costs can be hidden since the employees themselves often do the work. Even more importantly, low costs can make a developed solution fly below the radar of the management.

Otherwise, they do not take you seriously. The paper follows the design science research paradigm which can be seen as a quest for understanding and improving human performance. It is solution-oriented, using the results of description-oriented research to produce knowledge that can be harnessed when designing solutions to field problems van Aken, van Aken, J.

Management research as a design science: Articulating the research products of mode 2 knowledge production in management. British Journal of Management , 16 1 , 19 — A framework for theory development in design science research: Multiple perspectives. Journal of the Association for Information Systems , 13 6 , — Positioning and presenting design science research for maximum impact.

MIS Quarterly , 37 2 , — Design science research should be used to develop practical knowledge not only for the design of novel I.

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Information Systems and e-Business Management , 9 1 , — Design science research in information systems design research in information systems Vol. Springer US. The result of design science research is, by definition, a purposeful I. Design science in information systems research. MIS Quarterly , 28 1 , 75 — Design science in the information systems discipline: An introduction to the special issue on design science research.

MIS Quarterly , 32 4 , — A design science research methodology for information systems research. Journal of Management Information Systems , 24 3 , 45 — The main problem is that many companies which invest in social media applications do not know how to manage them to drive an increase in the business value. To answer that question, the framework offers an organised set of components. Previous research has elucidated components that affect the likelihood of a social media application bringing business value. Among several research papers, the most interesting include a framework for the wiki adoption process Grace, Grace, T.

Knowledge mapping: Encouragements and impediments to adoption. Journal of Knowledge Management , 17 1 , 16 — Yet, despite previous attempts, an easily usable framework generally applicable to various types of social media applications is still missing. A model of influences of environmental stakeholders on strategic information systems planning success in an enterprise.

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Technological and Economic Development of Economy , 19 3 , — Therefore, the framework needs to be quite broad and generic. The differences between organisations mean that the approach of one organisation may not work for another Levy, Levy, M. Knowledge exchange using Web 2. Journal of Knowledge Management , 16 1 , — The framework stipulates that an increase in business value from social media requires: a clearly identified purpose of the social media application what is the intended scope and which problems it attempts to address , a carefully chosen technological solution and proper involvement of users which are the main user groups, why the users will be motivated to participate, and how they will acquire the needed skills.

Afterwards, one can expect a large group of readers and consequent business value for example, improved knowledge of individual employees, better decision-making, and lower costs of information management. Figure 1. A framework for increasing a business value of a social media application. Source: Authors. An attempt to capture all knowledge individuals possess will lead to chaos, not comprehensiveness. This is even truer of social media applications, since they can serve a variety of purposes.

Wiki use in mental health practice: Recognizing potential use of collaborative technology. International Journal of Mental Health Nursing , 19 2 , — The easiest way to identify the scope is to provide social media support for already existing communities. Consider the case of Xerox and its Eureka system that supports the exchange of knowledge between technicians. Innovation from field observation - The Xerox Eureka Story.

Often a social media implementation group very strictly defines what information should be added to the application. One I. This encompassed glossaries, frequently used terms, project names and explanations.

Social media in the workplace: Research roundup

Enterprise wikis — Types of use, benefits and obstacles: A multiple-case study. Fred , J. Dietz , K. Filipe Eds. Springer Berlin Heidelberg. This last point is especially important — regardless of the scope of a new application, it is very likely that several similar tools are already being used.

Companies should delineate the scope of the new one and, if necessary, bring the operation of the existing tools to an end. The purpose of a social media application can even be embedded in its ontology or semantics. Semantic wiki for quality management in software development projects.

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IET Software , 4 6 , — Thus, while the content of a social media application is left to the users, its purpose is firmly set by its creators. This importance of an embedded purpose may seem in direct contradiction with the best-known wiki, namely Wikipedia.

Wikipedia is sometimes portrayed as lacking oversight, allowing everyone to publish anything. Decentralization in wikipedia governance. Journal of Management Information Systems , 26 1 , 49 — Wikipedia has well-developed governance and a clear purpose that arose from a u nique set of circumstances and pressures from different stakeholders and regulating influences at different points in its history Forte et al.

A social media application should not simply be a new exciting tool for management or the I.

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To provide value to an organisation, it must address a clearly specified organisational problem. Various possible benefits include improving knowledge capture, easing transfer of knowledge, improving project or software documentation, and providing greater traceability.

The identification of targeted benefits is thus even more important because they provide the basis for setting the appropriate metrics. An organisation should carefully consider what success of the social media application actually means in its particular case and how it should be measured.

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Adoption and use of social media among public health departments. The value of such exercises goes beyond the tracking of progress; it serves to assure that all stakeholders for example, different top managers, middle managers and key users share the same view of the targeted benefits. The purpose of a social media application is closely connected with the choice of a proper technological solution Berthon et al.

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A process-based approach to knowledge management. Wikis as knowledge management systems: Issues and challenges. Journal of Systems and Information Technology , 15 2 , — With so many alternatives, it is important to identify the advantages and disadvantages of each. TWiki pages can include forms for use in issue tracking or building other wiki applications. MediaWiki lacks such features but is popular as a project cooperation platform because it is familiar thanks to its use by Wikipedia Louridas, Louridas, P.

Using wikis in software development. IEEE Software , 23 2 , 88 — Yet a few desirable functionalities are missing. Guides to social media implementation often assume its applications are easy to install and even easier to maintain, requiring no work from I.

There should almost never be any problems and the training and troubleshooting should be minimal and require very little additional time investment. The nature of the software and ease of its use should draw users in naturally Bastida et al. However, this is a dangerous assumption, far from the reality. Several important questions regarding the technology need to be answered.

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They include installation requirements, ease of installation, support for attachments, permissions, page locking and other authentication features, and which third-party installable extensions are available. Novell, for instance, uses TWiki because it offers one crucial function: the ability to put access control on certain pieces of content. Selected content should only be shared within the team, not around the company Weinschenk, Weinschenk, C.